Nokian is a tire manufacturer based in Finland since 1988 and they wear their Nordic origins right on their sleeves – for a good reason. Inventor of the first winter tire, Nokian tires are renowned for their ruggedness, durability, and ability to take on the harshest conditions year-round. With a product so sturdy and ready to take on the elements, it’s no wonder that Nokian is known as “the Nordic tire”.
Of course, these tires are used throughout the world in over 60 countries due to their ability to take on all kinds of severe conditions and uses. Nokian winter tires excel in creating a smooth drive in inches of snow, slush, or dry roads alike. Models such as the Nokian WR G3 are top-rated by Consumer Reports for their ability to provide a smooth all-season ride, even though they’re sold as a snow tire. With an unparalleled grip, Nokian snow tires impress even further with a longer-than-average tread life when compared to other models.
Nordic tires are high-tech products of endless research and testing. The manufacturer reportedly spends half of their development costs on testing, which is no industry secret for a company so proud of their technological innovation, road-readiness, and safety. This is even more evident when considering their testing facility, where every model they release has to make the cut before being made available to the public.
In the town of Ivalo, an isolated part of Finland, the company keeps an area of nearly 1,700 acres used to test every tire. Being the only permanent winter tire testing facility in the world, the testing facility is a true testament to the company’s commitment to providing the best winter driving experience possible.
Nokian tires are also famously environmentally friendly by reducing processes and materials that harm our atmosphere and waste our planet’s resources. Even before EU regulations started curbing on what was acceptable in the industry, Nokian made tremendous strides in making an environmentally sound product with less chemicals, toxins, and carcinogens. With a product as safe for the road as it is for the rest of Earth, buyers can feel happy with their decision for more than just the value and durability of their tires.
For the best winter driving around, browse our selection of Nokian tires online here at Tires-Easy and experience the Nordic difference in winter and snow tires.