Good Design Award 2018 for Design Excellence and Design Innovation

Good Design Award Issued To 4 Top Tire Brands

Tires-Easy Cooper Tires, Federal Tires, Nexen Tires, Tire Technology, Yokohama Tires

The Chicago Athenaeum Museum of Architecture and Design presented the Good Design Award to 4 of the top Tire manufactures, Cooper Tire and Rubber Co., Federal Tire Jiangxi Co. Ltd., Nexen Tire Corp. and Yokohama Rubber Co. Ltd. The Good Design award recognizes cutting-edge industrial, product and graphic designs. In 2018, more than 900 new product designs from 47 countries were selected to be judged for the “Good Design” award. The products were judged on innovation, sustainability, creativity, branding, ecologically responsible design, human factors, materials, technology, graphic arts, packaging and universal design.

The Winning tire brands and styles

Cooper Tire and Rubber Co.

The full Cooper Discoverer AT3 Line received the “Good Design” Award. Tires included in the Cooper Discoverer AT3 line are:

Discoverer AT3 XLT that is an all-terrain tire made for “proud Stance” pickup truck and jeep owners. This tire is designed to provide you a good look and traction on and off the road while still giving a quite ride due to Cooper’s Durable-tread technology and Whisper grooves.

Cooper Discoverer AT3 LT All-Terrain Tire For Pickup Trucks

Cooper Discoverer AT3 LT

Discoverer AT3 LT is an all-terrain made for medium to heavy duty pickup trucks due to Cooper’s Durable Tread Technology. This tire also offers a quiet ride because of the Durable-tread technology and Whisper grooves.

Cooper Discoverer AT3 4S All-Weather All-Terrain Tire

Cooper Discoverer AT3 4S All-Terrain Tire for SUVs

The Cooper Discoverer AT3 4S  is an All-Weather All-Terrain tire made for SUVs and light duty pick-up trucks great for commute and weekend adventures. This tire has the mountain/snowflake symbol for severe snow service.

Cooper Discoverer Tru North Winter This snow and ice tire is made for passenger cars, SUVs and light duty trucks. The noise dampening structures reduces noise generated from the tire and road interaction. With Snow-Groove technology, tread traps snow enhancing grip through snow on snow traction.

Cooper called this award one of the worlds” most prestigious and longest-standing design award programs recognizing the most innovative and cutting-edge industrial, product and graphic designs produced around the world.”

Federal Tyre Jiangzi Co. Ltd.
Federal Xplora MTS Tire

The Federal Xplora MTS tire

The Federal Xplora MTS  was awarded the “Good design” award for pick-ups and 4×4 vehicles. The linear tread design contributes to reduced aquaplaning and noise. While the V-shaped grooves reinforce structural rigidity and large tread blocks provide steering and control.

Nexen Tire Corp.

Nexen Roadian MTX Rm7 received the “Good Design” award due to the distinctive dual sidewall designs that gives the customer the option that best represents the vehicle. The 2 sidewall designs are:

  • Side biting claw
  • standard sidewall with shoulder knobs
Yokohama Rubber Co. Ltd.
Yokohama Avid Ascend All Season Passenger Tire

Yokohama Avid Ascend GT All-Season Passenger Tire

Yokohama Geolander X-MT was recognized for its off-road, on-road mud terrain use on trucks and SUVs. This tire is designed for extreme traction and aggressive grip, with its innovative GEO-SHIELD technology.

Yokohama Avid Ascend GT was released in July of 2018 and is an all-season passenger tire that delivers a smooth and quiet ride but still allows aggressive traction and powerful braking on wet and snowy roads.



Tires-Easy has been a trusted supplier of quality, new tires online to customers since 2004. We pride ourselves in having the best selection of quality new tires and an extensive knowledge center to aid our customers in the tire buying process. Finding your tires just got easier at

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