Cooper Tires

SEMA 2021: Mickey Thompson and Cooper Tires Sweep “Best New Product” Awards

If you pay any attention to the automobile world you likely heard about the latest SEMA Show in November. Iconic exhibitors, aftermarket auto suppliers and well-known tire companies get together annually to make connections and share news about their latest products.

At the recent 2021 SEMA Show, awards were handed out to deserving tire brands. Many were excited to see how Cooper Tire & Rubber Co. would perform with their new Cooper tires. The company wound up sweeping the coveted Best New Products Awards with a pair of Mickey Thompson-branded and Cooper-branded tires.

Our team at Tires-easy has long supported and sold both Cooper and Mickey Thompson tires, and we couldn’t be more impressed with their newest products. Let’s take a look at these award-winning tires and what had everyone talking at the SEMA Show. 

A. Best New Product – Mickey Thompson Baja Legend EXP

The number one new tire of 2021 is built on a legacy of legendary, proven construction design. The Mickey Thompson Baja Legend EXP delivers versatile performance on muddy terrains, as well as on and off roads.

Featuring an optimized tread design for maximum grip, this award-winner delivers a surprisingly quiet and smooth ride. Its variable length and depth Sidebiters® provide a bold look, plus off-road traction and additional sidewall protection.

What else makes it the true winner of SEMA’s “Best New Product”? We’d have to say it’s the:

  • Silica-reinforced tread compound
  • Enhanced wet performance
  • Impressive longevity and cut/chip resistance
  • Powerply 3-Ply sidewall construction
  • Self-cleaning high-void tread pattern
  • Angled shoulder scallops

I had some trouble finding information on this tire – please let me know if this information is correct or if there is another resource I should pull from.

All in all, the Mickey Thompson Baja Legend EXP is one impressive tire specimen. We’re not surprised that it won, and we expect to see rave reviews roll in.

The Baja Legend EXP is expected to be available in early 2022.

B. Best New Product Runners-Up

1. Cooper Discoverer Snow Claw Winter Tire

Almost as impressive as the winning Mickey Thompson tire, the Discoverer Snow Claw has made big waves in the world of winter tires.

Cooper engineers worked diligently to give this product outstanding winter traction. Even in the deep cold and snow, drivers can feel confident and in control.

The Patented Snow-Groove Technology traps snow for greater traction, handling, and stopping power. At the same time, the tire’s extra “claws” (studs) provide superb stability – even on icy surfaces.

Designed to fit 16” to 22” wheels, the Discoverer Snow Claw tire has been called everything from “outstanding” to “the best winter truck tire.” It’s been tested in snowy conditions around the world, and as its performance in the SEMA awards indicated, it’s been found more than worthy.

For more information on the Cooper Discoverer Snow Claw, contact Tires-easy. We’ll help you understand if this is the right winter truck tire for your needs.

2. Mickey Thompson’s ET Street Front Drag Tire

Our second runner-up is a little more unique. Created for early and late-model muscle cars, this lightweight Mickey Thompson tire features radial construction and low rolling resistance. You’ll also find it on hot rods and street rods due to its front skinny design.

The ET Street Front tire uses the R2 compound that’s found on the world’s quickest and fastest drag radial race tires. It offers superior traction with minimal tread void to maximize contact with the road’s surface.

This tire is the perfect fit for that sleek Camaro or Mustang. It’s geared toward racers and is available in many popular sizes. To learn more about the ET Street Front tire, reach out to our team today.

Interested in These Award-Winning Tires? We Can Help.

If one thing is clear, it’s that Cooper Tires & Rubber Co. is introducing some truly impressive tires.

As Cooper Tires’ executive product marketing director Michiel Kramer said, “Our focus is on making quality tires that meet the needs of today’s drivers wherever their journey takes them – even through the most extreme weather and demanding terrain.

Are you thinking of purchasing a Cooper or Mickey Thompson tire? Talk to our experts at Tires-easy. We’re here to help you find the best tire for your environment, vehicle, driving habits, and preferences.

To learn more about the SEMA tire award winners, call 1-855-978-6789. You can also send us a message online.

I had some trouble finding information on this tire – please let me know if this information is correct or if there is another resource I should pull from.

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SEMA 2021: Mickey Thompson and Cooper Tires Sweep “Best New Product” Awards was last modified: December 2nd, 2021 by Tires-Easy
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