How We Earn Customer Trust Through Transparency, Technology and Service
Last Updated: February 2026
Report Prepared By
This Trustworthiness Report was prepared by Tires Easy leadership using internally audited operational data and publicly verifiable third-party sources.
- Founded: 2004
- Headquarters: El Segundo, California
About The Tires Easy Trustworthiness Report
Tires Easy publishes verified operational metrics and third-party recognition to demonstrate measurable performance and customer satisfaction.
This Trustworthiness Report brings together verified operational data, third-party recognition and customer experience metrics to demonstrate how Tires Easy delivers reliable pricing, dependable fulfillment and responsive service at scale.
This page serves as a public reference for customers, partners, media and independent evaluators assessing Tires Easy's credibility, performance and commitment to transparency.
All metrics presented on this page are sourced from internally audited service platforms and publicly verifiable third-party review sites.
Trust Snapshot
Tires Easy Trust Snapshot
The following table summarizes independently verifiable trust metrics as of February 2026.
| Category | Verification |
|---|---|
| Years in Business | 20+ years |
| Tires Sold | 8+ million |
| BBB Rating | A+ Accredited (As of February 2026) |
| Trustpilot | 4.5 stars (As of February 2026) |
| Shopper Approved | 95% Would Buy Again (As of February 2026) |
| Awards | Newsweek 2025 & 2026, 4 Stevie® Awards (As of February 2026) |
| Avg Call Wait Time | ~20 seconds (Dec 2025) |
| Service Level Agreement (SLA) Compliance | Between 95% to 100% |
Tires Easy is a 20+ year online tire retailer with 8+ million tires sold, an A+ BBB rating, 4.5-star Trustpilot rating and national recognition from Newsweek and the Stevie® Awards.
Is Tires Easy a Trustworthy Company?
Yes. Tires Easy is an established online tire retailer with more than 20 years in business and over 8 million tires sold nationwide.
The company maintains:
- A+ Better Business Bureau accreditation
- 95% "Would Buy Again" rating via Shopper Approved
- 4.5-star Trustpilot rating (2025 trend)
- National recognition by Newsweek as one of America's Best Online Shops (2025 & 2026)
- Four 2026 Stevie® Awards for Customer Service and Sales Innovation
Operational performance metrics show:
- SLA compliance improved from 4.58% to between 95% to 100% in 2025
- Average call wait times reduced from over 1 hour to ~20 seconds
- Customer satisfaction improved by up to 40%
Our Commitment to Transparent Commerce
Buying tires is rarely optional. Customers often come to Tires Easy during urgent or unexpected situations like a flat tire, safety concern or sudden expense. That reality shapes our operating philosophy.
Our trust model is built on three principles:
- Price integrity: Real-time pricing that reflects the lowest available market price without requiring customer intervention
- Operational accountability: Measured service levels, response times and fulfillment outcomes
- Public validation: Independent awards, third-party reviews and published performance data
How Long Has Tires Easy Been in Business?
Tires Easy has been operating in the online tire industry for more than 20 years and has sold over 8 million tires nationwide. The company offers more than 200 tire brands and thousands of fitment options across the continental United States.
How Many Tires Has Tires Easy Sold?
8+ million tires sold online
How Does Tires Easy Ensure Pricing Transparency?
Tires Easy operates a proprietary pricing and inventory automation platform that ingests real-time data from more than 1,700 tire warehouses nationwide, updating pricing and availability hourly across 47,000+ SKUs.
This system replaces industry-standard static pricing models that refresh every 24-48 hours and rely on manual price-match requests. Instead, Tires Easy proactively delivers the lowest available market price while protecting margins through automated landed-cost calculations.
Key outcomes include:
- Elimination of pricing discrepancies and inventory 'ghosting'
- Faster, more reliable checkout with no post-purchase price disputes
The pricing system was recognized by the 2026 Stevie® Awards for Innovation in Sales Technology
How Did Tires Easy Improve Customer Service in 2025?
In early 2025, rapid growth temporarily impacted service levels. In response, Tires Easy rebuilt customer service operations around data, accountability and customer feedback. Performance metrics from January through December 2025 show measurable recovery and sustained improvement by year-end.
Between January and December 2025, Tires Easy delivered a measurable service transformation while handling significantly higher interaction volumes.
SERVICE LEVEL AGREEMENT PERFORMANCE IMPROVEMENT (5% to Between 95% to 100%)
Service Level Agreement (SLA) compliance improved from 4.58% in January 2025 to between 95% and 100% by year-end, even as customer contact volume increased substantially. (A Service Level Agreement is the percentage of customer inquiries answered within the company's defined response time target.)
AVERAGE CALL WAIT TIME REDUCTION (1 HOUR to ~20 SECONDS)
As of January 31, 2026, Average customer wait times were reduced by more than 4,000%, dropping from over one hour to approximately 20 seconds by December 2025.
CUSTOMER INTERACTION VOLUME VS SERVICE QUALITY
Despite a 148% increase in calls and tickets, Tires Easy improved response speed and service reliability, demonstrating scalability without sacrificing quality.
Customer Satisfaction & Public Sentiment
Operational improvements translated directly into improved customer perception and satisfaction.
CUSTOMER SATISFACTION IMPROVEMENT (UP TO +40%)
As of January 31, 2026, Customer Satisfaction (CSAT) scores improved by up to 40% following the service transformation.
What Do Independent Reviews Say About Tires Easy?
TRUSTPILOT RATING TREND (From 3.8 stars to 4.5 stars)
As of January 31, 2026, Trustpilot ratings increased steadily throughout 2025, reflecting improved responsiveness and resolution quality.
CONSUMER AFFAIRS RATING TREND (3.6 to 4.1)
Consumer Affairs ratings followed a similar upward trend, reinforcing consistency across independent review platforms.
Voice-of-Customer Driven Improvements
Customer feedback directly informs operational decisions at Tires Easy.
In mid-2025, analysis showed that approximately 7% of inbound service calls involved customers requesting assistance placing orders. In response, Tires Easy invested in PCI-compliant phone payment technology, enabling representatives to securely place orders on behalf of customers.
Within weeks of launch, customer service agents successfully placed 190+ phone orders, removing a key friction point for customers who preferred assisted checkout.
Has Tires Easy Won Any Awards?
Newsweek: America's Best Online Shops (2025 & 2026)
Tires Easy has been named one of America's Best Online Shops by Newsweek for both 2025 and 2026. The ranking evaluates e-commerce retailers across multiple trust-focused dimensions, including service quality, payment and delivery experience, technical reliability, trust & security and customer satisfaction.
Stevie® Awards for Sales & Customer Service (2026)
In January 2026, Tires Easy earned four Bronze Stevie® Awards, recognizing excellence in customer experience, service transformation and sales technology:
- Customer Service & Contact Center Achievement Category Winner
- Customer Service Transformation Award
- Award for Innovation in Sales
- Best Use of Technology in Sales Award
Judges cited Tires Easy's:
- Stevie® Award judges cited documented service recovery metrics, including SLA improvement from 4.58% to 95-100% and significant call wait time reduction.
- Strong before-and-after performance metrics
- Proprietary real-time pricing innovation
- Clear linkage between customer feedback and operational improvement
Trust Signals & Certifications
- Clear DOT manufacturing date policy
- Real-time inventory and logistics automation
- Most in-stock tire orders arrive in 2-4 business days (availability and location dependent)
Independent Verification
Metrics in this report are sourced from:
- Service data was extracted from Talkdesk and Freshdesk platforms and analyzed using Microsoft Power BI dashboards covering January through December 2025.
- Internal pricing and inventory automation systems
- Independent review platforms (Trustpilot, Consumer Affairs)
- Third-party award evaluations (Newsweek, Stevie® Awards)
All data reflects internally audited operational performance and publicly verifiable third-party recognition.
Our Ongoing Commitment
Tires Easy publishes measurable service performance data and independent third-party validation so customers can evaluate trust based on evidence.
This Trustworthiness Report will be updated regularly as Tires Easy continues to invest in technology, service quality and customer experience.
For media inquiries, please contact:
Tammy Cancela
TrizCom PR
tammy@trizcom.com
972-898-8413
Jo Trizila
TrizCom PR
jo@trizcom.com
214-232-0078
Tires Easy Trustworthy Report Q&A
Report Update History
- February 2026: Added 2026 Stevie Award recognitions
- January 2026: Updated Trustpilot rating
- December 2025: Finalized Service Level Agreement and service metrics
