Last Updated on April 21, 2024
Unveiling the SEMA Award-Winning Tire Innovations
If you pay attention to the automobile world, you likely heard about the latest SEMA Show in November. Iconic exhibitors, aftermarket auto suppliers, and well-known tire companies meet annually to connect and share news about their latest products.
At the recent 2021 SEMA Show, awards were handed out to deserving tire brands. Many were excited to see how Cooper Tire & Rubber Co. would perform with their new tires. The company swept the coveted Best New Products Awards with a pair of Mickey Thompson-branded and Cooper-branded tires.
Our team at Tires-easy has long supported and sold Cooper and Mickey Thompson tires, and we couldn’t be more impressed with their newest products. Let’s look at these award-winning tires and what had everyone talking at the SEMA Show.
Best New Product – Mickey Thompson Baja Legend EXP
The number one new tire of 2021 is built on a legacy of legendary, proven construction design. The Mickey Thompson Baja Legend EXP delivers versatile performance on muddy terrains and on and off roads.
Featuring an optimized tread design for maximum grip, this award-winner delivers a surprisingly quiet and smooth ride. Its variable length and depth Sidebiters® provide a bold look, plus off-road traction and additional sidewall protection.
What else makes it the true winner of SEMA’s “Best New Product”? We’d have to say it’s the:
- Silica-reinforced tread compound
- Enhanced wet performance
- Impressive longevity and cut/chip resistance
- Powerplay 3-Ply sidewall construction
- Self-cleaning high-void tread pattern
- Angled shoulder scallops
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All in all, the Mickey Thompson Baja Legend EXP is one impressive tire specimen. We’re not surprised it won, and we expect to see rave reviews.
The Baja Legend EXP is expected to be available in early 2022.
Best New Product Runners-Up
In the world of innovation, recognizing the best and brightest is a tradition that fuels progress. Today, we spotlight the remarkable runners-up in the category of “Best New Product.” These visionaries have pushed the boundaries of what’s possible, and their creations are poised to make a significant impact. Join us as we celebrate their ingenuity and the exciting innovations that almost claimed the top spot.
1. Cooper Discoverer Snow Claw Winter Tire
Almost as impressive as the winning Mickey Thompson tire, the Discoverer Snow Claw has made big waves in winter tires.
Cooper engineers worked diligently to give this product outstanding winter traction. Drivers can feel confident and in control even in the deep cold and snow.
The Patented Snow-Groove Technology traps snow for greater traction, handling, and stopping power. At the same time, the tire’s extra “claws” (studs) provide superb stability – even on icy surfaces.
Designed to fit 16″ to 22″ wheels, the Discoverer Snow Claw tire has been called everything from “outstanding” to “the best winter truck tire.” It’s been tested in snowy conditions worldwide, and as its performance in the SEMA awards indicated, it’s been found more than worthy.
For more information on the Cooper Discoverer Snow Claw, contact Tires-easy. We’ll help you understand if this is the right winter truck tire for your needs.
2. Mickey Thompson’s ET Street Front Drag Tire
Our second runner-up is a little more unique. Created for early and late-model muscle cars, this lightweight Mickey Thompson tire features radial construction and low rolling resistance. Due to its skinny front design, you’ll also find it on hot rods and street rods.
The ET Street Front tire uses the R2 compound found on the world’s quickest and fastest drag radial race tires. It offers superior traction with minimal tread void to maximize contact with the road’s surface.
This tire is the perfect fit for that sleek Camaro or Mustang. It’s geared toward racers and is available in many popular sizes. Contact our team today to learn more about the ET Street Front tire.
Conclusion
As we draw the curtain on our journey through SEMA’s award-winning tire innovations, it’s clear that these exceptional tire brands, Mickey Thompson and Cooper Tires, have ignited a revolution in the industry. Their commitment to tire excellence, cutting-edge technology, and unwavering dedication to customer satisfaction are evident in their SEMA 2021 triumphs. These award-winning tire innovations represent the pinnacle of tire engineering and serve as a testament to the tire industry’s ever-evolving quest for excellence.
As we look ahead, we anticipate even more groundbreaking innovations that will continue redefining how we drive and experience the road. Stay tuned for the next wave of tire marvels, and keep your journey rolling with the best in the business.
Interested in These Award-Winning Tires?
Tire Easy Can Help You!
If one thing is clear, Cooper Tires & Rubber Co. is introducing some truly impressive tires.
Cooper Tires’ executive product marketing director, Michiel Kramer, said, “Our focus is on making quality tires that meet the needs of today’s drivers wherever their journey takes them – even through the most extreme weather and demanding terrain.”
Are you thinking of purchasing a Cooper or Mickey Thompson tire? Talk to our experts at Tires-easy. We’re here to help you find the best tire for your environment, vehicle, driving habits, and preferences.
To learn more about the SEMA tire award winners, call 1-855-978-6789. You can also send us a message online.
I had some trouble finding information on this tire – please let me know if this information is correct or if there is another resource I should pull from.
FAQs
What are the innovations in tire technology?
Itire technology innovations include materials for improved durability, smart tire technology monitoring tire health, and eco-friendly tire manufacturing processes.
What is the SEMA award?
SEMA awards recognize outstanding products and innovations in the automotive aftermarket industry.
How many people attend the SEMA show in Las Vegas?
The SEMA Show in Las Vegas typically draws around 160,000 attendees.
