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Pairing New Tires with Wheels: Is It a Must-Do?

Reading Time: 18 minutes Should I buy new wheels when I buy new tires? The symbiotic relationship between tires and wheels is fundamental to any vehicle’s safety, performance, and efficiency. The decision to purchase new tires or wheels, or both, is not to be taken lightly, given their integral role. This guide is designed to steer consumers through the […]

Top 10 Revolutionary Digital Tires: The Future of the Tire Industry

Digital Tires

Reading Time: 5 minutes Embracing Technological Advancements with Next-Gen Digital Tires The automotive world has experienced numerous evolutions throughout its history, from the invention of the wheel to electric vehicles. As we continue to push the boundaries of innovation, the tire industry isn’t left behind. Enter the world of digital tires, a cutting-edge development that promises to redefine the […]

TPMS Sensor 101: Understanding Your Vehicle’s Tire Pressure Monitoring System

TPMS Sensor

Reading Time: 5 minutes How TPMS Sensors Ensure Safe and Efficient Driving A TPMS sensor is a device that monitors the air pressure in a vehicle’s tires. It is usually mounted on the inside of the tire – and sends information to a receiver that is either built into the car or connected to it.  The receiver then displays […]

Electric Car Tires: Why They Differ from Regular Tires

Electric vehicles tires differ from regular tires

Reading Time: 7 minutes Unraveling the Unique Electric Car Tires Needs of Electric Vehicles We’re entering the era of electric vehicles. As more consumers and governments prioritize low emissions and eco-friendly transportation, sales of EVs have skyrocketed. In 2021 alone, global electric vehicle sales increased by 80%. As these EVs hit the market and roads, consumers must understand that they […]

Revealing SEMA Award-Winning Tire Amazing Innovations

2021 SEMA Mickey Thompson and Cooper

Reading Time: 4 minutes Unveiling the SEMA Award-Winning Tire Innovations If you pay attention to the automobile world, you likely heard about the latest SEMA Show in November. Iconic exhibitors, aftermarket auto suppliers, and well-known tire companies meet annually to connect and share news about their latest products. At the recent 2021 SEMA Show, awards were handed out to […]