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Unlock Cooper Tires’ Exceptional Journey: Embracing Americana

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Reading Time: 6 minutes

Last Updated on February 17, 2024

 The Cooper Tires Legacy: Excellence, Innovation, and American Values

In a world of tire manufacturers, one brand stands out for its exceptional products and unwavering commitment to American values and innovation. Cooper Tires, a name that has graced the roads since 1914, carries a legacy of excellence that aligns perfectly with the spirit of Americana.

Corporate sponsorship is nothing new. From mom-and-pop shops to Fortune 500 companies, they are happy to slap their names in public spaces and call it a day. While what a company chooses to sponsor can give some indication about the company’s values, how it engages in sponsorship can be even more telling — and impactful.

Cooper Tires has repeatedly proven it isn’t just an American company in name and action. Its tires are made in America but are also put to work, keeping traditions alive and proving their industry-leading quality in high-performance competition.

Rodeos(Cooper Tires: Riding Alongside the Cowboy Legacy)

The stereotypical image of an American, even dating back to the 1800s, is a cowboy. The idea persists today, with ranchers still wearing cowboy boots and hats and blue jeans available in every clothing store. Instead of horses, though, today’s cowboys ride trucks.

Cooper sponsors the annual Professional Bull Riders – Cooper Tires Take the Money and Ride Rodeo in San Jose, CA, to support this legacy this year. But support doesn’t stop at simply throwing their name on the event. To keep the cowboy spirit alive, Cooper created their rodeo team to participate in the event: “Team Cooper.”

Cooper is one of two tire companies that started in America, and they are keeping that legacy alive in their nod to the cowboy lifestyle.

Cooper Tires

The American Pastime

Since 2011, Cooper Tires has sponsored professional baseball teams. This year, they are supporting ten teams from across the nation: the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres, and St. Louis Cardinals.

To help sports lovers attend, Cooper runs a month-long promotion each year, giving home-game tickets for any of their sponsored teams to anyone who buys a set of four tires.

With a focus on rodeos and baseball, Cooper aims to preserve the heartland’s favorite sports, continuing American traditions.

The Cooper Tires Legacy

Founded in Akron, Ohio, Cooper Tires started as a small tire shop and has since grown into one of the most respected and recognized tire manufacturers globally. This journey of over a century is a testament to their dedication to quality and customer satisfaction.

Cooper Tires has always been more than just a tire manufacturer; it symbolizes American excellence. Here’s how they continue to support and embody American values:

Commitment to Quality

At the heart of Cooper Tires’ success is its commitment to quality. Every tire with the Cooper name undergoes rigorous testing and quality checks to ensure it meets the highest standards. This commitment to excellence has made Cooper Tires a trusted choice for millions of drivers.

Innovation at Its Core

Cooper Tires doesn’t rest on its laurels. Instead, they continuously push the boundaries of tire technology—their dedication to innovation results in tires that offer superior performance, safety, and durability. Whether you’re driving in challenging weather conditions or seeking a smooth and comfortable ride, Cooper Tires has a solution.

An American Icon

Cooper Tires proudly supports American values and craftsmanship. Many of their tires are produced in the United States, providing jobs and contributing to the local economy. This commitment to keeping jobs in America reflects their dedication to the principles of America.

Tires for Every Journey

Cooper Tires understands that every driver is unique, and so are their needs. They offer many tire models designed for various vehicles and driving preferences. Whether you’re driving a family SUV, a high-performance sports car, or a rugged off-road truck, Cooper Tires has the perfect set of tires for you.

Cooper Tires: Where Racing Excellence Meets Everyday Performance

Cooper Tires

While supporting sports shows what kind of company Cooper is and what values they support, it doesn’t say much about their actual product. They have historically made and sold their tires in America, but Cooper also goes to great lengths to see that its tires go to work right at home.

By supporting races and offering their tires, the company puts its money where its mouth is. Cooper Tires was the official tire of all three levels of the Mazda Road to Indy races and provided an official app for the races.

But, while those particular tires are not consumer-grade, tires for The Off-Road Championship (TORC), one of the races Cooper supports, are meant for anyone taking their truck off-road.

While the weekend warrior will be able to tackle off-roading with Discoverer AT3 tires, offering a balance of highway and dirt road driving, the off-road enthusiast can use the Discoverer STT Pro, the newest iteration of what was used in the TORC.

A company must have confidence in its product to subject it to the extreme conditions and public scrutiny accompanying competitive racing. In the Pro-Light series of the TORC, only the public can buy tires are allowed. In 2015, Doug Mittag won the Pro-Light series with off-the-shelf STT Pros after the tire was released to the public.

Racing Innovation: How Cooper Tires Stays Ahead of the Game

Pro-off-road racers often add another groove to the tire before the race, but Mittag was short on time. The tires he used are the same as any consumer can buy. Luke Johnson, who took second, also used the same tire model. But, the tires he used had already gone through 16 laps in a previous race, showcasing the durability of Cooper tires.

On top of needing confidence in the tires’ performance, Cooper needs to innovate tire technology to stay relevant and give racers a competitive edge, which translates directly to better consumer tire performance. Supporting the races spreads the Cooper Tire name but also requires a quality tire to back up its support.

By looking at what a company supports, consumers can understand what a company values. Cooper values tradition by supporting rodeos and baseball, classic American pastimes. By supporting races, they show confidence in the performance of their product. Innovation drives better outcomes to perform in the races, directly benefiting the consumer.

Cooper Tires: A Brand That Matters

Choosing Cooper Tires isn’t just about quality tires; it’s about supporting a brand that embodies American values, excellence, and innovation. When you choose Cooper Tires, you’re not just buying tires but investing in a legacy of quality and craftsmanship.

Cooper Tires is more than just a tire company; it’s a brand that matters. With a rich American heritage from the early 1900s, Cooper has become synonymous with quality, innovation, and a commitment to values that resonate with consumers. In this article, we will explore what sets Cooper Tires apart and why it’s a brand that deserves your attention.


In conclusion, Cooper Tires’ unwavering support for Americana and its commitment to embodying actual American values shine brightly. From sponsoring rodeos and rodeo teams to backing up major racing events, Cooper not only puts its name on the line but also demonstrates its dedication to the American spirit.

By intertwining its legacy with the cowboy lifestyle and supporting various sports, Cooper Tires showcases its deep-rooted values and connection to the heart of America. This tire company manufactures quality products and actively contributes to the culture and traditions that define this great nation. Cooper Tires is more than a brand; it symbolizes American pride and heritage.

Find Your Cooper Tires at Tire Easy

Are you ready to experience the excellence of Cooper Tires? Visit Tire Easy today and explore our selection of Cooper Tires tailored to your vehicle and driving needs. Elevate your driving experience with Cooper – where quality, innovation, and American values come together.


What is the quality of Cooper tires?

Cooper tires are known for their quality and performance. They offer various tire options, from all-season to off-road, with different driving needs. Cooper has a reputation for producing durable and reliable tires that provide excellent traction and handling, making them a popular choice among consumers.

Is Cooper an American-made tire?

Cooper Tires is an American tire company with a long history since 1914. They have manufacturing facilities in the United States, and many of their tires are proudly made in America, contributing to the country’s economy and job market.

How much is a Cooper tire worth?

The price of a Cooper tire can vary widely depending on the tire model, size, and the retailer’s pricing. Cooper offers a range of tires to suit different budgets, so the cost of a Cooper tire can be affordable for many consumers.

What is the history of Cooper Tires?

Cooper Tires has a rich history that spans over a century. The company was founded in 1914 in Akron, Ohio, and has since become one of the most well-known tire manufacturers globally. Cooper has a legacy of innovation and quality, continually evolving to meet the changing needs of consumers and the automotive industry.

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