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How Falken puts High Performance Tires to the Ultimate Test

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Falken’s High-Performance Tire Testing Journey

Regarding high-performance tires, Falken is a name that stands out in the crowd. But have you ever wondered how these tires are put to the ultimate test?

In this exciting journey through Falken’s tire testing adventures, we’ll explore the rigorous trials and challenges these high-performance tires face to ensure they deliver top-notch performance and safety on the road.

Get ready to dive into the world of tire testing and discover why Falken tires are trusted by drivers worldwide.

The Falken Tire Legacy

Before we delve into the thrilling testing adventures, let’s take a moment to appreciate Falken’s legacy. With decades of experience and a commitment to innovation, Falken has earned its reputation as a leading tire manufacturer known for producing high-performance tires that excel in various driving conditions.

Falken's High-Performance Tire

In the world of tires, some names shine brighter than the rest, and Falken is undoubtedly one of them. Falken’s decades-long legacy has become synonymous with quality, performance, and innovation. In this blog, we’ll take a journey through the remarkable Falken tire legacy, exploring the brand’s history, its commitment to excellence, and why Falken tires are trusted by drivers worldwide.

A Tire Legacy Born in 1983

The Falken story began in 1983 when the brand was founded in Japan. From its inception, Falken set out to create tires that would not just roll on the road but redefine what tires could do. It didn’t take long for Falken to gain recognition for its cutting-edge tire technology and unwavering commitment to quality.

Innovation at the Core

What sets Falken apart is its relentless pursuit of innovation. The brand invests heavily in research and development, constantly pushing the boundaries of tire technology. Falken tires result from extensive engineering and testing, ensuring they meet the highest performance, safety, and durability standards.

A Tire for Every Journey

Falken understands that every driver’s journey is unique. Whether you’re seeking the thrill of high-speed driving, the safety of all-season tires, or the reliability of everyday commuting, Falken has a tire tailored to your needs. Their diverse range of tire models ensures a Falken tire for every road and every driver.

Performance Meets Safety

Falken tires are synonymous with performance. They’re engineered to handle the demands of high-speed driving, offering excellent grip, cornering stability, and braking performance. But Falken doesn’t compromise safety for speed. Their tires undergo rigorous testing to ensure they provide optimal control in all conditions, including wet and slippery roads.

Driving the Future

Falken doesn’t just follow the road; it helps shape it. The brand is committed to eco-friendly innovations, focusing on reducing rolling resistance for improved fuel efficiency and a smaller environmental footprint. Falken believes in driving toward a greener and more sustainable future.

The Falken Difference

The Falken Tire legacy is a testament to decades of dedication and innovation. When you choose Falken, you’re not just getting tires; you’re getting a piece of tire history built on excellence, performance and a commitment to pushing the boundaries. Whether you’re a racing enthusiast or a daily commuter, Falken has a tire ready to exceed your expectations and take your driving experience to new heights—Trust Falken for a tired legacy as enduring as the road itself.

The Road to Excellence: Falken’s Testing Philosophy

Falken knows that creating exceptional tires requires rigorous testing. They subject their high-performance tires to demanding trials to meet the highest quality, safety, and performance standards. Here’s a glimpse into Falken’s testing philosophy:

1. Performance Testing: Falken’s high-performance tires are rigorously tested for their ability to handle speed, cornering, and braking with precision. This ensures drivers can experience optimal performance on the track or the open road.

2. Wet Traction Challenges: Falken understands the importance of wet weather grip. Their tires undergo extensive testing to maintain traction and control even in rainy and slippery conditions.

3. Durability Trials: Falken tires are built to last. These tires face formidable challenges to prove their durability, including simulated rough roads and extreme temperatures. Falken tires are engineered to withstand the harshest conditions.

4. Noise Reduction: Falken’s commitment to a quieter ride is evident in their tire testing. The tires are assessed for noise levels to ensure a comfortable and enjoyable driving experience.

5. Eco-Friendly Innovations: Falken also prioritizes eco-friendliness. Their tire testing includes measures to minimize rolling resistance, promote fuel efficiency, and reduce the environmental impact.

Formula Drift Racing Heritage

Motorsports and racing are tough on performance tires, so it’s an excellent way for manufacturers to test new rubber formulations and tire designs. Every week, Falken Tire engineers are in pit lanes around the country, gathering data to improve the performance of their high-performance tires.

One of the motorsports that Falken uses to test their high-performance tires is Drifting. No other form of asphalt racing is as hard on tires, so Falken has learned much over the years. They helped pioneer the sport in the brand’s native Japan and have sponsored Formula Drift in North America since the first season.

Today, hundreds of teams in Formula Drift and grass-roots Drift racing events run exclusively on Falken tires thanks to their expertise in this specialized form of Motorsports.

Formula Drift and High-Performance Tires

Drifting is a driving technique of navigating a closed course of multiple turns with two or more wheels losing traction. When done on pavement, drifting produces a lot of tire squealing and smoke. A drifting car often looks out of control even when performed on other road surfaces, such as dirt, snow, or ice.

This makes for a great show but is tough on tires. A professional driver can burn through a new set of tires in just a couple of sessions. What the tire engineers learn from the extreme conditions of Drifting goes into their DOT-approved Falken Azenis tires and other tire lines.

Even tires like the all-season Falken Sincera SN211 for everyday drivers of standard sedans profit from what is learned about tread life and sidewall durability on the drift tracks.

Other Motorsports Activities

Over the years, Falken Tires has been active in various other forms of motorsports to make their tires faster, stronger, and longer. Like Drifting, Off-Road racing is punishing on tires, and King of the Hammers is one of the most extreme. This is where Falken Tires excels.

The Falken WildPeak A/T was named Four Wheeler Magazine’s Off-Road Tire Best Buy and received its first off-road win at the King of the Hammers in 2011.

Falken’s approach to racing is much more than just flying the corporate colors. The race track is Falken’s laboratory for testing and pushing the limits of what a tire can do to improve its tires for racers and everyday drivers alike.


Falken’s high-performance tires are more than just rubber and tread; they result from meticulous testing and engineering. When you choose Falken, you’re selecting tires that have been pushed to the limits to provide uncompromised performance, safety, and reliability on the road. So, whether you’re looking for a thrilling ride or a dependable companion for your daily commute, Falken’s high-performance tires are ready to exceed your expectations. Experience the Falken difference and take your driving to the next level.


Are Falken tires good for performance?

Yes, Falken tires are renowned for their performance capabilities. They are engineered to deliver exceptional grip, handling, and braking, making them a top choice for drivers seeking high-performance tires.

What are Falken tires known for?

Falken tires are known for their quality, innovation, and versatility. They excel in various driving conditions, from high-speed performance to all-season reliability.

Is Falken a premium tire?

Falken offers a range of tires to suit different budgets and needs. While they provide high-performance and quality tires, they are often considered a mid-range tire brand, offering a balance of performance and affordability.

What is Falken brand rating?

Falken typically receives favorable brand ratings for its commitment to quality and innovation. Ratings may vary by specific tire models and performance categories, but Falken is generally well-regarded in the tire industry.

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