Last Updated on August 9, 2025
Kumho: Official Tire of Formula Drift
Drift racing is one of the most thrilling forms of motorsport today, not just for spectators but also for the drivers. Screaming race cars, wild liveries, and tire-shredding sideways action capture the imagination, even if you’re not a hardcore car enthusiast. One of the most appealing aspects of the drifting scene is its accessibility. You don’t need a high-profile team or big-name sponsors to compete. With talent, dedication, and a bit of luck, drivers can rise through the grassroots ranks.
Unlike other forms of motorsport, speed isn’t the primary goal. Drift cars may produce impressive power, but in drifting, drivers are judged on line, angle, and overall style. Keeping the car under control while sliding sideways requires incredible skill, and the right tires. That’s what makes drifting such an important playground for tire manufacturers. After all, what better way to showcase performance than in a sport where the winning car literally burns rubber?
Kumho Tires and Formula DRIFT PRO Championship Series
Kumho Tires, one of the most active brands in the tire and motorsports industries, returns as the Official Tire of Formula DRIFT and sponsor of the Formula DRIFT PRO Championship for the second year in a row. This move strengthens Kumho’s presence in a racing series traditionally dominated by other tire brands.
In 2025, Kumho is backing two standout drivers: Jeff Jones, piloting his extensively modified Nissan 350Z, and Andy Hateley, also known as the “Drift Wizzard,” behind the wheel of a BMW M3. Both cars wear Kumho liveries and represent the brand’s dedication to high-performance motorsports.
But Kumho isn’t just about sponsorship and branding, the company is introducing a new performance tire developed through real-world racing experience: the Kumho Ecsta V730. This extreme-performance summer tire brings racetrack-developed technology to the street. Let’s take a closer look.
Kumho Ecsta V730
The Ecsta V730 delivers outstanding traction on both dry and wet surfaces, offering the kind of high-speed stability and control expected from a race-ready tire. Built with cutting-edge materials and design, it gives drivers confidence whether on the street or track.
Features
- Asymmetrical Tread Design: Enhances wet traction and steering precision with wide outside shoulder blocks and lateral sipes.
- Advanced Tread Compound: High-grip rubber improves heat resistance and durability, ideal for spirited driving or track use.
- Noise Reduction: Incorporates a computer-optimized tread pattern that reduces road noise and vibrations, contributing to a quieter and more comfortable ride.
- Durability: Constructed with a high-strength carcass that increases durability and promotes longer tread life, even under demanding driving conditions.
Specifications
- Tread Pattern: Asymmetrical design with wide outside shoulder blocks and lateral sipes for enhanced wet traction and steering response.
- Tread Depth: 8.5/32 inches.
- Load Index and Speed Rating: Varies by size; speed rating up to 149 mph.
- UTQG Rating: 200 AA A, indicating high performance in treadwear, traction, and temperature resistance.
- Maximum Inflation Pressure: 51 psi.
- Construction: High-strength carcass for increased durability and longer tread life.
- Price: Click Here For The Price
Conclusion
There’s something exciting about seeing cutting-edge motorsport technology trickle down to everyday performance cars. That’s exactly what the Kumho Ecsta V730 delivers: a tire born on the track and refined through countless hours of drifting by some of the sport’s best. Whether you’re pushing limits on the circuit or carving corners on your favorite backroad, this tire offers the grip, control, and confidence of a true performance product.
