El Dorado Tires
Founded in 1966, Eldorado Tires were sold originally in small independent tire shops in a few select southern markets. Fifty years later, the Eldorado Tire brand has grown to become a leader in the replacement tire market across North America thanks to consistent quality and low cost. The company’s guiding principles of performance, engineering, quality and value have contributed to the brand's reputation for reliability and safety in all weather conditions. In addition to Eldorado branded car tires and SUV and light truck tires, the company has branched out to build other types of tires including ATV tires, quad tires and commercial tires.