El Dorado Tires

Founded in 1966, Eldorado Tires were sold originally in small independent tire shops in a few select southern markets. Fifty years later, the Eldorado Tire brand has grown to become a leader in the replacement tire market across North America thanks to consistent quality and low cost. The company’s guiding principles of performance, engineering, quality and value have contributed to the brand's reputation for reliability and safety in all weather conditions. In addition to Eldorado branded car tires and SUV and light truck tires, the company has branched out to build other types of tires including ATV tires, quad tires and commercial tires.

• El Dorado Sport Fury SUV is one of El Dorado’s premier all-terrain tire lines that offers SUVs and CUVs excellent traction year round with versatility to navigate gravel, mud, and snow without fail. On the highway, these tires boast excellent value with exceptionally long mileage and tread wear.

• The El Dorado Legend Sport Tour Plus line is an economical highway tire line with all-season capability and highly responsive handling. The versatile range of models in this line gives SUV and CUV drivers everything they need to have a superior commute in nearly any condition.